I’m tim macholz, a creative technologist who designs and builds AI products in new york.

Tim Macholz

Labels don’t quite capture what I do, but here’s a short list of how I’ve been described by colleagues:

A creative technologist.

A design engineer.

A skeptical AI evangelist.

A UX designer.

All of these rumors are likely true.

What I Believe

Designing meaningful products and experiences requires a deep understanding of:

the vision that
drives them
the people
who use them
the technology
that makes them
possible.

What I Do

I design and build software, usually with AI at the center of it. I take ideas from a first conversation with the people who’ll use them to a working product in their hands.

I mostly co-build with AI agents, and I bring twenty years of UX judgment about what should get built in the first place: who it’s for, what they need to do first, where they’re likely to get lost, and when something is ready to put in front of people. Agents move fast, and my job is to make sure they’re moving toward the right thing.

Design Research

Design Strategy

UX Design

UI Design

Prototyping

User Testing

Front End Development

Agents & AI Tooling

Skills depth visualization

Generative AI and Emerging Tech

Most of my work now has AI at the center of it, in two ways:

1

Building with AI

Agentic coding tools let me take an idea from design to deployment myself. I've used them to build live event platforms, voice-led research tools, a proposal engine that drafts a full RFP response in about fifteen minutes, and this website.

2

Bringing people along

Since 2024 I've helped lead my firm's AI rollout. I was one of ten people on the squad that chose our enterprise AI platform, I co-designed the training every employee took, and I co-led a one-day lab where 65 colleagues formed 13 teams that each shipped working software. Designing for people who range from excited to wary is one of the most interesting problems I've worked on.

Who I’ve Worked With

American Express
Capital One
CVS
Marvel
SYPartners
Equinox
Equinox
IBM

Recent Work

A few recent projects, from live events to tools built for my own team. There are more in the full set of case studies.

view all case studies →

Balance

Having balance in life is necessary, and everyone needs a creative outlet outside of work (no matter how great their job is). I’m also an avid photographer, and dabble in building awesome physical things. I’m currently keeping myself busy on weekends renovating our 1920’s Victorian home.

Looking to Hire?

© 2026 Tim Macholz. All rights reserved.