I’m tim macholz, a digital experience swiss army knife* based in new york.
*Labels don’t quite capture what I do, but here’s a short list of how I’ve been described by colleagues:
A swiss army knife for everything digital.
A creative technologist.
A design strategist.
A skeptical AI evangelist.
A front end developer.
A UX designer.
All of these rumors are likely true.
I dabble in everything. And I’m actually pretty good at it.
What I Believe
Designing meaningful products and experiences requires a deep understanding of:
drives them
who use them
that makes them
possible.
What I Do
I’ve started describing what I do as ‘full stack’ digital design, as my experience spans the spectrum from traditional Design Research and Strategy to User Experience and User Interface Design and Front End and AI Application Development.
I believe a broad skill set allows for greater insight and collaboration across teams, which leads to smarter decision making for the business and a better experience for the end user.
Design Research
Design Strategy
UX Design
UI Design
Prototyping
User Testing
Front End Development
Agents & AI Tooling
Generative AI and Emerging Tech
More recently, my work has involved working with generative AI in three distinct categories:
AI-driven application development
Agentic coding tools have been a natural extension of my skillset, allowing me to rapidly take ideas from design to deployment to test ideas or build bespoke tools that enhance workflows, from AI-connected research workspaces that automate the research process to custom survey tools and interactive summit experiences. Even this website was built using AI.
AI-augmented workflows
Leveraging generative AI in my work for everything from research, synthesis, brainstorming, content creation, automation, and development.
AI adoption
I've spent the last 2 years developing company beliefs, strategy, and roll outs for AI adoption across my current company. It's been a fascinating challenge designing for a spectrum of sentiments towards a technology that will transform every facet of our lives.
Who I’ve Worked With
Recent Work
Most of my recent work is under NDA, but here's a taste of what I've been up to:
Design and content development of a market positioning playbook for one of the largest AI infrastructure companies in the world.
Development of a company's AI strategy, including beliefs, vision, onboarding process, ongoing training, engagement, and resources.
Development of a decision-making and routing framework for a large retail coffee chain to streamline communications for store employees.
Design and development of an AI readiness assessment that helps companies navigate the moment they're in.
Design and development of an internal maker space service catalog to help employees and partners request custom printing and equipment rentals.
Work archive coming soon...
Looking to Hire?
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